OK Go is genius. I think we all learned that when they busted out the treadmills and showed us that while low and budget, they were really high on creativity. Well, they’ve done it again and lit up the interwebs with this piece of art, a video for their single “End Love.”
What makes this extra sexy (along with their signature single-shot format), is the fact that it was edited with varying shutter speeds. You get everything from a stop-motion camera look, to the super slo-mo that only a high-speed camera can give you. Except instead of seeing it used to watch plants grow, or a frog snatch a fly out of the air, we get to see a bunch of guys in pastel sweatsuits cavorting through a park.
Cavorting…yea, I know what you’re thinking. Just watch the video and enjoy seeing 4 days of shooting compressed to 4 minutes of musical whimsy. You’ll enjoy it.